All posts in Business Strategy

Brand Design Studio Bubblefish Launches Its New Website

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PressRelease – Sydney’s famous graphic designers team show off their impressive creative design portfolio in an attractive responsive website.

Bubblefish, a 10 years old, established brand design studio launched its new website that showcases its impressive portfolio of work in an interesting and attractive way.

Speaking on the occasion, Delia Suteja, the Chief Brand Builder of the brand design agency touched upon the team’s core philosophy. She said:

Bubblefish is where thought bubbles of strategy meet ideas fished out of our creative pond. Insight and imagination work together to form purposeful marketing action. The designs we develop, the campaigns we deliver, the products we promote, and the brands we build are all meant to achieve one singular purpose: Scaling up your business which is the Bubblefish brand promise.

Bubblefish uses its own experience and learnings from working with nearly 200 brands in food & beverages, consumer goods, retail, real estate, health & beauty, resources, and travel & tourism to help other businesses find new opportunities, attract new markets.

On the new website, case studies of brands that Bubblefish has showcased on the website – Thainabox, Collins Butchery, FBI Fashion College, Hippie Lane, Zuru Inc. – provides an opportunity for students and young professionals to learn about the strategic brand development process. The key insight that brand design is much more than graphic design is reflected on the portfolio pages of Bubblefish. The agency’s work across branding strategy and development, corporate identity design, packaging design, retail branding, websites and applications tells a story of how Bubblefish combines the magic of creativity and the logic of strategy to grow the top line of your business and the bottom line of your balance sheet.

Please visit http://www.bubblefish.com.au to learn more about Bubblefish or to contact Delia Suteja to discuss the latest approaches to strategic brand design and development that is oriented towards scaling up a business. She may also be contacted for importance of strategy in brand design for established companies as well as new ventures, for initial strategy as well as rebranding.

About Bubblefish
Bubblefish is a reputed creative branding agency based in Sydney that combines the magic of creativity with the logic of strategy to launch, nurture and renew brands while helping to grow our clients’ businesses in Australia and overseas.

The Bottleneck Strategy For Success

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The bottleneck strategy is a strategy used to maximize your success potential in achieving goals and in completing projects. It is a strategy for identifying where you should place your maximum focus and concentration in order to gain the best results.

Whether or not you achieve your goal, or complete your project, within the desired time frame will depend largely on how well you allocate your resources, including time. If you focus on the right tasks in the right order then, provided your time target is realistic, you can ensure that you will achieve your target on time.

The first step in the bottleneck strategy is to break your goal or project down into a complete list of elements.

Let’s say, for example, that you are starting a new retail business. We will assume that we have already done our market research and determined a strong market need for our target product. The elements of establishing the business may be; establish your product supply chain, find a suitable premises, furnish the premises, hire staff, generate a flow of potential customers, make sales, deliver the product, and provide an after sales support system.

The second step in the bottleneck strategy is to look at that list of elements and ask if there is one element that is crucial for success. This is an element upon which success most depends. It is the bottleneck because if this element is not functioning correctly then your business grinds to a halt.

To find that bottleneck start with two questions. Question 1 is; which elements are only required or possible after another element is completed?

In the example above delivery and after sales support are only required or possible after sales are made and making sales is only possible after you have potential customers. This implies that the only candidate for the bottleneck amongst this group of elements is generating a flow of potential customers.

Question 2 is; what elements could I replace with another strategy if really necessary?

In the example it may be possible, even if not desirable, to replace the staff element by starting as a one person show. It may be possible to replace the two premises elements by selling door to door or on the internet or from your garage (some of the world’s most successful companies started from a garage). That leaves us with establishing a product supply chain as a candidate for the bottleneck element.

In our example we now have two possible bottlenecks; a flow of potential customers, and a product supply chain. Now we have to decide which of these is the most crucial. This will vary depending on what our product is and how difficult it will be to find suppliers and potential customers.

Let’s assume we decide that product supply is the most important, then that becomes the bottleneck. Once it is achieved then flow of potential customers will become the bottleneck.

Now it is time for the third step in the bottleneck strategy; focusing our resources and energy on solving the bottleneck.

If we make solving the bottleneck our number one priority then we will maximize our success potential. We should allocate 80% of our time, resources and energy to this task and pursue the other tasks with the other 20%.

In our example we focus on establishing that supply chain and then once that is achieved we focus on establishing a flow of potential customers. Without these two elements being achieved everything else is pointless.

If we had not applied the bottleneck strategy we may well have done what the majority of new businesses do and concentrated on establishing and furnishing an appropriate premises. We may then find ourselves with an expensive premises to cash flow but no products to sell or customers to sell to.

Whenever you set a new goal, or a new project, apply the bottleneck strategy and you will get the best value for your time and resources and maximize the probability of your success.

Goal Setting – Secrets From Billionaire Bill Bartmann On Setting And Achieving Success

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I just finished the videos series on Goal Setting by Bill Bartmann (Billionair Entrepreneur). I have just two words INSPIRATIONAL and AMAZING!!! Mr. Bartmann presented a straightforward 10-Step Process to Set Goals that I wanted to share with you. Goals are essential for any area in your life, whether you have personal goals, health goals, economic goals, career goals, company goals, and more. If you have not yet identified your targets or goals, you need to do so. If you dont, how do you know what you are trying to achieve AND more importantly, how do you measure your results???

So, here it is COPY THIS and more importantly, USE IT!

Step #1 Be sure it is YOUR own goal.
This is the most important phase. What is it that YOU want to achieve? This is about YOU!!

Step #2 Do not call it a goal; call it a PROMISE.
When you have set goals in the past, have you achieved them? Let’s not get caught up in the word “goal”… time for a change!. Think about this how often do you keep your PROMISES? According to a study by Harvard, people keep their PROMISES 98% of the time!!! (versus attaining goals goals are not achieve 70% of the time!!!).

Step #3 Clearly name your PROMISE.
What are you specifically trying to accomplish and achieve? How triumphant do you want to be? How can this be measured? BE SPECIFIC. For example, I will be making $20,000 a week by December 31, 2010.. This is precise and calculable.

Step #4 Use the tools around you.
There are both positive and negative motivators around you. Use them!

Positive motivators are the people that you love and care for. Attain your PROMISE for them (and you)!

Negative motivators are those telling you that you CANT succeed in your business or you are crazy for trying to do so. Mr. Bartmann suggests writing the names of these people down on a 3×5 card and keep these cards in front of you, at your desk, in your purse, etc. This can be a daily motivational tool for your success.

Step #5 Develop a PROMISE PLAN.
By creating a BLUEPRINT, you will be well on your way to success. This is your business strategy and there are 6 critical pieces that will create this plan:
– WHAT are you going to do?
– WHEN will you achieve this?
– WHERE would you be when this is achieved? On a magazine cover??
– WHY do you want to do this? Is this for YOU? Or is this to show someone you can do it??
– WHO do you need in your life? Who will help?
– HOW can I execute the plan?

The HOW question is the most important but is the most difficult, as well. You cant know HOW right now. Things are going to change and the HOW may change. Keep a focus on WHAT and WHY and the HOW will evolve.

Step #6 Evaluate your PLAN and your PROMISE daily.
Bill Bartmann states to assess your PLAN and PROMISE 20 minutes per day. 20 minutes daily????? (are you serious) Honestly think about this.. Instead of watching TV for 20 minutes, review your PLAN and PROMISE. By evaluating your PLAN and your PROMISE repeatedly and consistently, you will realize how significant this is AND this will help to create original and creative ideas.

Step #7 Tell yourself you will succeed.
Your success is a derivative of your belief. Start listening to yourself; this is the only voice you should be listening to. Stop sending negative affirmations.

Step #8 Communicate your PROMISE to everyone.
There is nothing like being held liable Announce your PROMISE and let the positive and negative motivators to move you to accomplish your PROMISE. Make your PROMISE known. How is this for motivation?

Step #9 Imagine your outcome.
You have to see your success. You have to imagine your success. Quite often, we think of Bill Bartmann shared a story about Michael Jordan visualizing a free throw before he even shot the ball. To prove his point during a game, Michael Jordan shot a free throw with his eyes closed! He envisioned making the basket before it was even shot.

Step #10 START!!!
Guess what? This is the MOST IMPORTANT STEP! If you never start, you will never succeed and why even complete the previous 9 steps? You will make mistakes thats okay. Understand your mistakes and move on!

Here is to all your success!

Hot Business Brochures And Good Brochure Example

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One of the most powerful advertising tools in marketing are brochures. They can be made very easily, they are efficient and most importantly they are cheap. A lot of companies opt for such print promotional material as it is less expensive than using the services of TV or radio commercials and similar.

When the brochure is made in the best possible way, it can play a very important role in the history of one business. With the help of a good brochure example, anyone will be able to get inspired and to make a successful brochure for the promotion of its company. The truth is that a good brochure example is always of a great importance for any business owner, no matter in what kind of business he is. Some of the brochure examples can be easily downloaded from the internet. This is one of the most convenient ways of getting a great and successful material for your future marketing strategy.

Brochure examples are available in a variety of styles and designs, and like that you will be able to puck the one that will talk the best for the type of the business you are running.

One of the best marketing tools, as many businessmen agree, are brochures. Even though this is a print material, and some might think that it is not as efficient as TV commercials, the truth is that brochures have been voted as one of the most acceptable advertising materials in the last years.

There are many reasons why brochures are so successful as a marketing material but one of the most convincing reasons is that the audiences prefer real contact with the company, even though brochures, than no contact at all (radio or TV commercials).

When you are handling the brochures of your company to the audiences, you are actually showing off your business in a professional manner, and this is why you need to make sure that the brochures are done in the best possible way.

When creating hot business brochures, you need to know that the design comes on the first place. Design is something that the client will notice first, and this is what you need to make it catchy and appealing to the eye. If you are able to do this, you can be sure that you will have a successful marketing campaign.

Creating a brochure online

Creating a brochure online is one of the latest trends nowadays. A lot of businesses are trying to promote themselves, as this is a necessary thing for them to succeed on the market. This is why creating a brochure online is the most convenient way of getting a promotional materials that will actually work.

Creating a brochure online is a very easy and simple process. You just need to have a computer and a internet connection. A lot of online print companies offer very affordable print services where you can make your print promotional material in only a couple of minutes.

Using online print companies is a great thing to save time and money. Since everything can be done from the privacy of your home, you can save not only money but as well time and effort and this is one of the most important things nowadays.

The Simple SEO Checklist for Small Business

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In almost every type of business, search engine leads play a major role in the final sales numbers. Many Dallas business owners, managers and marketers know the importance of SEO and utilize Dallas SEO services to engage their target audience, build a digital following and stay connected with their customers across multiple devices.

Google, Bing, Yahoo and other search engines work tirelessly to keep their algorithms up-to-date and their customers happy. Dallas SEO services firms keep pace with the constant changes and help you devise the right SEO strategy. This quick and simple checklist will help you understand a few of the issues involved in SEO.

Blog Integration

In the past few years, search engines have shifted substantial focus towards great content for ranking. Businesses are countering this shift with SEO strategies that incorporate company blogs and other forms of high quality content. Although the acquisition of great content may increase your Dallas SEO pricing, the integration of a helpful blog to your website may pay big dividends towards your company’s SEO goals.

With the rise of simple blogging platforms like WordPress, creating a blog for your business is much easier than it used to be. However, those with no experience will need to spend a lot of time learning how to use these platforms effectively. Businesses should focus on creating helpful, engaging and professional content. They should stay away from sales pitches and product descriptions in their blogs and seek content specialists to write the content.

Update to Responsive Web Design

Many recent studies have proven that websites without solid mobile navigation lose a lot of possible opportunities. Non-responsive web designs are difficult to navigate on smaller screens such as those found on smartphones and tablets. Search engines also value sites using responsive web design when it comes to rankings.

While updating your site to a responsive web design, it may significantly increase your Dallas SEO pricing, RWD is an essential step towards an effective SEO strategy. In some cases, it may be best to wait until your website needs a full re-design before implementing RWD.

Fixing the Obvious

Considering the fact that, on average, you have less than five seconds to gain a prospect’s attention after they first view our website, it is crucial that you fix any obvious errors that damage your site’s first impression. With the help of your Dallas SEO services team, you should regularly check all your internal and external links for misspellings. Watch for mistakes within your content and get rid of older technologies that don’t support mobile usage. Most importantly, always ensure that your calls to action, special offers, contact pages and pricing information are 100 percent accurate and up-to-date.

Dallas SEO services are all about finding your target audience, attracting them to your website and converting them into loyal customers. Your search engine ranking is important, but your conversion rate makes the biggest difference in the end. Work with your Dallas SEO service team to develop an SEO strategy that meets the needs/criteria of both Google and your customers.