Pros And Cons Of Promotional Advertising Gifts

Promotional advertising gifts are very common these days and almost all business and corporate houses big or small make use of advertising gifts for creating brand awareness and a better exposure of their company’s goods and services. Many often we come across situations where we visit a shopping mall for buying something and come back with our bags loaded with promotional advertising gifts presented by various companies.

Like each and every planning or business strategy use of promotional advertising gifts are also not without loopholes. However, the pros and cons of using advertising gifts and their possible remedial measures are discussed below.

Benefits of promotional advertising gifts: To start with, let’s discuss the positive sides of using promotional advertising gifts. Benefits of using advertising gifts are many. It is human’s intrinsic nature that we all love to get free gifts. Irrespective of age and gender gifts excite all of us and if such gifts are utility items they are valued more. Advertising gifts mostly come to us as surprises, of which we never think of before. This is another reason why these advertising gifts create a permanent and long lasting impression in our minds. From the giver’s point of view this is quite encouraging because it is not merely a gift that is liked and remembered but it is also the brand name of the company that is recollected with every use. Advertising gifts are not merely promotional gimmicks but they also convey the company’s feeling of gratitude, thankfulness and caring attitude that helps in grasping new customers and in maintaining the existing ones. Better branding and goodwill of the company is established which can take the company to great heights.

Drawbacks of promotional advertising gifts: The basic aim of promotional advertising gifts is to carry the company name and fame far and wide and popularise the brand. This is the reason why the gifts come up with imprints of the company brand name, logo, and message or even contact details. This aspect of promotional advertising gifts may sometimes work negatively as many people do not like the idea of using any utility good in daily lives with the name of a brand and message written in bold letters. It is thus advisable to make the imprints striking or sober depending on the target customers you want to impress. Another major issue includes the size and dimension of the promotional advertising gifts. Common advertising gifts like t-shirts or caps or any clothing that may otherwise act as free walking advertisers of your brand may not fit all your target customers. In that case you need to prepare the items in different sizes which may not be cost effective. Another important loophole of advertising gifts is that the planning needs to be done well before the required time. The enormous demand of promotional advertising gifts creates great pressure on the supplier companies and often they fail to keep the commitment of delivery time. Especially during the holiday season, the demand for these gifts rises astonishingly. To avoid this situation, enterprises require prior planning and order the articles well before the required occasion.

For any sort of suggestions, advice or idea about promotional advertising gifts log on to www.ideasbynet.com and our experts will assist you in choosing and customising your company’s promotional advertising gifts.

How Will You Convince A Prospective Investor To Fund Your Business

As I have written before, investors are risk managers and are very careful and selective in what companies they make investments. Now that you have a list of investors that you are contacting for your company, you need to prepare to answer their tough questions. Investors will want to know why they should invest in your company. It can be very difficult to convince them if you dont have everything ready. Furthermore, you need to have to answer the three major questions that are mentioned below correctly. This is not easy to do and I highly recommend hiring legal counsel and accountants to get all the legalities and numbers correct before you begin to meet with your investor.

How much capital do you need and where will it go? This is the question that when answered right is the million dollar question. Investors want to see how the money they invest will be spent. You must convince the investor that your management can manage the money that is invested correctly and efficiently to generate the revenue and profits that the investor is looking to get from his investments in your company. The point is clear. He wants to see numbers. This is why I highly recommend you hire an accountant who can manage the money properly. You also need to have a plan laid out with milestones that are set which the investor has to agree with and you need to give an approximate time when each of these milestones that are to be met.

Once an investor finds that all the answers to the three questions are correct, he will give you your investment in a series of tranches. Each tranche will be given on some set conditions, which are all set to meet each of the agreed upon milestones. This is why you need to be good with your numbers, and your accountant should be competent in budgeting the money. With every tranche, you need to have a percentage for employee and staff salaries (which also includes the salaries of all the management), product development, real estate, etc. If your numbers are not right or realistic, you will not get funded.

What is the forecasted valuation of your company? This is a question where realistic numbers and projections really count. A companys valuation is basically the projected value that a company can gain in the future as it functions in its relevant market. Though investors love to see high figures, its not wise to hype up your figures and have a higher than realistic numbers. Investors can see right through that. For example, your relevant market may be a multibillion dollar market, your company will not be worth billions of dollars, at least not for a while, unless your product or service meets a demand that has not been met. This case, however, is rare. You could make a few million dollars, but your company will not have the same value as the entire market, thats impossible. So how can you get the right answers for this question?

When you are preparing your companys valuation data, you need to have projections that are as accurate as possible and you need to be prepared for how to answer the investor when he asks if your profits drop below ten percent. This is very important, because investors have their market analysts who constantly analyze markets and are always on top of the latest market news and forecast the future based on current market trends. You need to do the same and you should have people who can analyze the markets just as effectively as the investor does. You need to be able to see eye to eye with the investor. Being well prepared for this question can give you the biggest chance of winning that funding.

How do you plan to exit? What do you mean by exit? Well, investors like to invest in a company for a certain period of time, say between five to seven years and then they want to exit and collect their profits. This is why you need to prepare an exit strategy. There are all kinds of exit strategies available, but even though they are needed, you should think more about building a valuable company than having an exit strategy. Investors can see the difference between an entrepreneur who wants to found a company simply for the sake of building a modest company and then selling it and an entrepreneur who wants to have a serious company and wants to be with this company for the long haul. This type of entrepreneur is more valuable to the investor, because a company that generates value and equity will provide greater profit for the investor and make the investor more interested in funding this entrepreneur. Furthermore, a company that generates value over time can also require less liquidation because the profits can be so big that there will be enough pie for everyone, both the investor and the entrepreneur. After all, an entrepreneur starts a company to have something for himself first. Investors are there to help the entrepreneur and to gain a profit from their investment from the entrepreneurs company. Investors have the same thing in common with entrepreneurs, that they both want to make money, the difference is that investors after a particular time period, will want to exit the company through some of the following strategies.

IPO or also known as an initial public offering is when a company prepares to go out to be publicly traded in the stock market. This can be a rather tricky exit strategy because there is a certain kind of capital involved in executing this strategy. When a company prepares for an IPO, it will need to get a special financing known as mezzanine financing.

Management Buyout is another common exit strategy that companies can liquidate. This exit strategy is when the management of two companies work together with the ultimate goal of the management of one company first gaining control of the other company by working with the management of that company and eventually buying that company out.

Leveraged Buyout is an exit strategy where the company is also bought out by another company, but in this case, the buyout is leveraged by the buying company from company debts and other financial deficits.

Whatever the exit strategy you want to go for, you need to keep in mind that your company should first and foremost generate value. That should be your first objective, and how the market goes and how your company manages in the market should determine your outcome.

Outsourcing in the Philippines as a Business Strategy Option

Business process outsourcing or BPO companies in the Philippines that are dedicated to providing assistance to foreign companies are continuously multiplying and expanding. The growth of BPO in the country has brought a lot of advantages not only to Philippine economy but also to the Filipino community. Since it is now one of the greatest revenue generators of the country and greatest provider of job opportunities, the development of outsourcing industry in the Philippines is good news not only to Philippine nation but also to all foreign companies that are outsourcing in the Philippines. The increasing number of BPO companies in the country makes the competition among outsourcing providers more stiff and this further improves the quality of services provided and products delivered.

Relocating non-core business activities to the Philippines is a business strategy that was adapted by a lot of companies from different industries. The country is one of the key players in the global outsourcing industry and its knowledge and expertise about outsourcing business can bring great advantages to every company. Technical capabilities, natural talents, skills, and language proficiency of the Philippine workforce can help every company owner achieve the goals and objectives of the business and hasten the growth of the company. The Philippine country can offer your business the best possible location for achieving your company’s outsourcing goals.

Hiring third party outsourcing vendors from the Philippines to do some of your business activities is like creating an extension of your business and establishing operations on the other side of the globe. This is an advantage and can further improve your company’s global standing and competencies. You will be able to tap in with the vast pool of resources that are otherwise not available in house. Outsourcing non-core business activities to Philippines has different variable advantages. It usually depends on the nature of the business, the situation of the company and its economic standing, and the industry on where the company operates. Once you hire an outsourcing company in the Philippines, all members of the staff will work to deliver the demands needed by your business; you can even get assistance and services around the clock if needed.

The shift of the company toward outsourcing business is very noticeable. The increasing number of companies that are relocating their services to the country is an obvious reason of the efficiency of Philippine outsourcing industry. Outsourcing in the Philippines is one of the best ways to reduce company expenditures without sacrificing the good quality services and products that business provide to customers. When outsourcing is properly implemented, it has a great impact on the revenue recognition of your company and can deliver considerable amount of investments, saving your business as much as 50 percent in operational and overhead costs Philippine BPO increases the financial flexibility of your business. It also improves the efficiency of your company processes. Philippine BPO gives your company the opportunity to enjoy the benefits of getting excellent quality kind of service at inexpensive rates.

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Outsourcing in the Philippines has been proven; fast and effective, with Accounting Outsourcing and IT Support Outsourcing, Customer Service Outsourcing Companies have a low-cost and effective management.

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Grow Your Business In Real Sense With Effective Internet Marketing

Internet has changed the complete look of world of market and made it more globalised in many ways. Over the years, internet has gained the status of being one of the best platforms for advertising products and services. Internet marketing is said to be a new to trade and online marketing is the best manner to put this form of marketing for best utilization. Today, there are many internet marketing companies offering a range of services that can help in transition.

Today, there are so many marketing companies available offering a range of services that can help in establishing your business in online market. One can decide on a company by going through the list of services along with clients list. Lets take a look at the list of internet marketing services that are proved to be very helpful to achieve a steady growth in online business.

Pay per click services: It is quite important to study the nature of business and its website for planning for any online campaign. With this pay per click service, marketing companies can do landing page optimization, target customers, region, identify the competitors and services for offering the best strategy for marketing services. Comprehensive keyword research and optimization will help to get better search engine ranking. Pay per click services along with specific principles and techniques can help in getting online business prosperity.

Link building services: In order to get high ranking in all search engines, it is really very important that online marketing companies help in building some quality links. Link building plays an important role in effective establishment of online business. It has many related facts that need to be interpreted to provide the best result. It is a good idea to promote new ideas in business but it is equally important to look into the facts like one way link and link building timeline to help a business to stay ahead in online competition.

Search engine optimization: For helping any business and to reach to its targeted customers, your business must have an effective marketing strategy and this strategy will be backed by a proficient search engine optimization service. Use of various types of keywords and SEO tools will help businesses all across to attract a large amount of traffic and high sales as well. Attracting more clients and then going ahead within the world of growing competition is proved to be a proven effect of quality SEO services. The internet marketing companies are now offering their services in accordance with todays business requirements and thereby making it quite effective and affordable.

As the number of internet marketing companies is continuously increasing so the selection of the company should be made very carefully. A proper business strategy is responsible for taking online ventures to new heights. Acquaintances with all types of technologies and processes is not really possible for a regular computer user and thus this internet marketing services is said to be the best means to get success in online business. Perfect combination of link building, PPC service, SEO service can turn your business into an online success.