All posts in September 2019

The Advantages Of Internet Marketing Vs. Traditional Marketing

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To grow globally is the dream of every businessman. A person who starts business on his own effort should need strong determination and positive efforts to make his business successful. Even a well established business needs right efforts to make his business /product/ services successful.

For success of any business marketing policy plays an important role. To increase your business growth, you need strong marketing team with knowledge of thorough marketing strategy.

The marketing department of any company can choose type of marketing depends on the business / service type, objectives, target market, capability, efficiency and budget. Selecting Traditional Marketing or Online Marketing very much depends on all above factors.

With change in time, marketing also affected positively with advance technology. Internet Marketing or Online Marketing or E-marketing have added thrill in marketing professionals. The popularity of Internet Marketing is emergent very rapidly in all type of business. But before start adopting traditional marketing or online marketing one should fully aware of its marketing strategy and its outcomes.

What is Traditional Marketing?
Generally the basic of any marketing is creating new customers and sustain existing customer. It is a task to create awareness of consumers in product / company / services by making their brand popular using various marketing techniques. For successful marketing, quality product and customer services are very important. The other important factors are demography, market needs, target market and many more factors require for complete market research to build successful marketing strategy.

Marketing is an intelligent and creative technique that includes advertising, distribution and selling. Understanding customers requirement and fulfill their needs is the base of success for any marketers. The marketing mix comprises of Product, Price, Promotion and Placement.

Traditional marketing is very costly. It needs long time and budget to get success. Till the date it is consider as proven marketing technique for promoting product or company. In traditional marketing the various media are used for marketing products such as Television, Radio, Print [newspaper, magazines etc.], Outdoor and many other media. Traditional Marketing is very effective, time-tested and proven way to make business or product popular.

The disadvantage of traditional marketing is it is very costly and need more time for to get success. In case of local marketing, traditional marketing is an ideal for product promotion but on international level it is consider as most expensive medium.

You can also use partly or complete Internet Marketing Services while using traditional marketing. Internet Marketing helps to boost your marketing campaign.

What is Internet Marketing?
Internet Marketing or Online Marketing is the medium to promote product or service through internet. The marketing strategy for any business becomes same for traditional marketing or online marketing such as all factors of market research. Today, Internet Marketing is considered as very faster and economical medium for promoting product and business growth.

Internet Marketing strategies covers a various services like search engine optimization (SEO), search engine marketing (SEM), email marketing, SEO copy writing, web development, pay per click (PPC) advertising, banner advertising, directory submission, blog writing and many more.

Read more on Internet Marketing

Importance of Internet Marketing Vs. Traditional Marketing

Internet Marketing
Traditional Marketing

Internet Marketing is very economical and fast way to promote product.
Traditional Marketing is very expensive and takes more time to promote product.

Internet Marketing is very useful for promoting product globally [without any additional cost].
It is very expensive and time consuming process for traditional marketing.

In Internet Marketing, you can also work with less employs [you can take more work with less manpower].
In Traditional Marketing, you need more employment with more man power which in terms requires spending more money.

In online business you can sell or buy product 24 X 7, round the year without employing any person.
That is not possible in traditional marketing.

Paying Professional and Experienced Internet Marketing Company is very economical.
Paying renowned Advertising and Marketing Company is very costly.

While comparing both marketing, the outcomes shows that in todays fast growing world, for fast business growth in most economical way, Internet Marketing or Web Marketing is an ideal way to make successful business locally as well as internationally.

If you want to expand your business and increase your profit and if you have low marketing budget than Internet marketing is the best way to accomplish all your marketing objectives.

Before selecting either traditional marketing or internet marketing, through market research is very important for successful marketing campaign.

Internet Marketing Company can offer best and effective marketing strategies as per your business needs. They can help in promoting and increase your business very efficiently within your budget. You can definitely get return of your marketing investment in very short period.

Take advantage of your business using Online Marketing / Internet Marketing from Experienced and professional Indian Internet Marketing Service Company that can provide and fulfill all your marketing needs to give strength and success to your business. Contact at

Benefits Of A Business Economics Major

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The Business Economics major is a great complement to another major or minor in business, political science, history, accounting or marketing. Economics not only studies economics research and economics financial systems, but also social issues like poverty, pollution, inflation, unemployment, recession and economic growth.

Top market economists are analytical problem solvers who are useful in almost every major industry. They study how the optimal amount of production can be achieved to meet society’s needs. They study market forces that shape financial decision making. They look at how politics affect the commerce marketplace. They look at data to forecast, analyze trends and apply their understanding to a whole range of public issues.

To get an undergrad degree in Business Economics, students attending an accredited economics university will need to take courses like macro economics, microeconomics, financial accounting and reporting, calculus, economics statistics, econometrics, money/banking/credit, business writing, the stock market, labor economics, monetary economics, international trade theory, law and economics, industrial organization, economics and business strategy, organizational psychology, formal organizations and politics and the economy. Students should have a good understanding of math, politics and business. People often choose this major because they want a good job, they want to make a lot of money, they want to be a manager or CPA, they want to have a secure job or they want to get into a good graduate school.

The common starting salary for economists is $38,000 for a bachelor’s degree, $48,000 for a master’s and $70,000 for a PhD, according to a 2002 National Association of Business Economics survey. Those with an economics major enjoy the highest median income compared to other majors, experts say. Economics research also suggests that economics majors earn 20% more than business administration majors, 19% more than accounting majors, 18% more than marketing majors and 15% more than finance majors. When a potential employer sees this major on a resume, he or she immediately understands that you have a solid foundation of math, politics, business and economic theory. Your degree also shows that you have the capacity to process complex subjects and it highlights your problem solving skills, which is valuable in any field.

Individuals with a degree in Business Economics have been recruited by employers like the California State Controller’s Office, Cerner Healthcare Information Technology, Coca-Cola, Consolidated Graphics, Deloitte Services LP, Edward Jones, Enterprise Rent-A-Car, Ernst & Young LLP, General Mills, Inc., Insight, JPMorgan Chase & Co., Liberty Mutual Insurance Group (MA), Medix Staffing Solutions, PetSmart, Raytheon, Sherwin-Williams, Travelers Insurance and Wells Fargo Financial. The economics field is expected to grow 7% by 2016, adding another 16,000 workers. People with bachelor’s degrees can get almost any entry-level job in business. Master’s degree holders generally compete for sales and management trainee positions. Those who hold PhD degrees often go on to teach or become top market analysts in their fields.

Developing A Business Strategy – To Emphasize Or Not An Analysis

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Market opportunities have a high tendency to get overlooked in modern day business environment. Competent entrepreneurs, business owners understand the fact well and strive to explore new solutions to stay competitive in the market.

Do you consider yourself a smart and forward thinking business person? Have you ever taken any unique or decisive action in contingency that outperformed your conventional management policies? If the answer is yes, you are a strategic thinker. How can you assure that all of your strategies are effective?

You may not have counted on the major threats either from competitors or the ever changing business environment. Whether your company is a multi-billion turnover enterprise or start up business, you need to maintain a more formal and structured planning process for your business.

Understand why strategy is important for your survival:

Did you complete a SWOT analysis (Strength Weakness Opportunity Threat) even before thinking of setting up the business? The business environment is changing fast, along with customers requirements too. It can be the challenge against potential competitors or perhaps external forces like – Political, social, economic, technological, environmental or legislative factors that keep you on your toes.

If your business is going through a bad phase and the poor performance has let you down to your stakeholders, keeping a recovery option is crucial.

Even if the environment is stable and friendly now, every company needs to review the current situation and prepare a strategy for future protection. In fact, you may need to find new insights to deliver value to your customers.

For all these extremities a well-managed corporate entity must accommodate an advocate who would supervise the situation in real time. To simplify, you need a dedicated strategy consultant answering all of your strategic questions round the years.

What does a business strategy consulting solution have to offer you?

First, make yourself understand the definition of comprehensive business strategy. It is all about navigating and streamlining existing business process and policies in the most cost effective way. Intellects combined with forecasting expertise is what defines business strategy consulting.

What more you can expect:

Coordination and overall direction to achieve desired end results

Investigating the business stability and produce analytical reports and recommendations

To be made aware of potential threats and suggest a preparation plan

Provide you strategic advice on various business expansion processes.
For example, mergers and acquisitions due diligence

Advise you on a buyer’s criteria and their changing buying decisions.

Reviewing company financials and safeguarding stakeholders interests

Detailing business reviews and improving future performance

Exercising long term management plans to avoid business uncertainties

Doing comprehensive market research based on company internal data and market/industry trends

All these solutions are realistic and quite possible if handled by professionals and strategic Gurus.

Then what stops you more from having a better and formal strategy for your business?

Well, the implication of this negative mind-set is detrimental. Still people have an assumption that if a business is running well why changing the winning formula?
Sometimes management may get confused with pace of the changes or feel it complicated. For them, reluctance comes from unnecessary fear of change.

However, you must not deviate from your long term aim i.e. to establish the pillar of business prosperity system. Using a strategic approach would always keep you on that winning track. One must learn that proper business coaching is the key to real success.

Small Business Digital Marketing Strategy

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At this time, even at this particular moment, Small Enterprises have a economic system where they have to adapt to be able to thrive. Or, more appropriately, to even keep their doors open. If you’re among those business people that think:

“My company won’t take advantage of being online.”

“I have to be online, however i don’t understand how and i also don’t possess the time.”

“These new trends (like Facebook and twitter) aren’t here to remain; I won’t be worried about them.”

“Who cares about Google? I don’t have to be listed and ranked inside.”

and thus a lot more…

…You will want to read through every word in this article.

The company environment has shifted and also to reach your clients and target market, at this point you have to go to where they may be: online. This scares most business people given that they do not know how that’s done. And that’s what I’d like to speak to you about today.

At Green Apple Sales, we realize how it’s done and also have helped numerous businesses take advantage of this potentially exponential growth by tapping in to the digital marketing strategies which are making and breaking businesses at this time.

Solid Web Presence

You understand how inside a mall, for instance, people come there simply to walk around and check out stores and when they enjoy the appearance of one they stop in? The concept behind this really is that stores in malls are positioning themselves to become subjected to all of that “mall traffic”… They’re putting themselves before individuals who may be curious about the things they have. Sure, not everybody that would go to the mall stops at each store, but each store will attract a target crowd.

Essentially, that hasn’t changed using the rise from the digital business marketplace; however, the way you position you to ultimately your target crowd is becoming more challenging.

To get an effective web presence, you need to optimize your website so it’s among the first sites that’s displayed whenever your customers look for you in the search engines (or even the other major search engines like google). This is known as Seo (SEO), which I’ll be covering very in-depth inside a later post.

Digital Marketing Plan

After you’ve established your website and also have it ranked in the major search engines using SEO, then you need to concentrate on other ways of driving targeted traffic to your website. There are plenty of ways to get this done, and every one strategy – if applied correctly – could be a lead-generating powerhouse for the business.

Hitesh Sahni loves helping startups and small businesses build traffic, grow customers and generate profits through digital marketing solutions

Confidentiality In The M&a Process

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A confidentiality agreement is typically the first agreement entered into by the parties considering a potential merger or acquisition. While seemingly straightforward, the issue of confidentiality is often critical to the success or failure of the transaction. Both buyers and sellers have several key reasons to be concerned about confidentiality, including client/customer and employee reactions, market intelligence, and competitors.

2010 continues to show signs that merger and acquisition activity will increase, such as increased confidence in private and public sectors, companies with plenty with cash on hand, and improving economic indicators. As such, sellers in 2010 and 2011 can reasonably expect that they will encounter an M&A market with multiple targets looking to be acquired and an increased number of buyers looking to pay better multiples.

Wyatt Matas & Associates expects strategic buyers (competitors or those in similar businesses as the seller) to be the most active buyers and be willing to pay better valuations. Financial buyers are still reliant debt markets to finance much of the transactions, which have yet to work themselves out. To this end, managing the vetting of the buyer, due diligence, and transaction process while maintaining confidentiality will be very difficult and more important.

Given the challenges in protecting confidentiality, companies should consider the following to help mitigate risk, manage confidentiality, and ensure a smooth transaction process.

While a confidentiality agreement is typically the first agreement to be entered into during a M&A transaction, the importance of confidentiality starts when the seller decides to pursue a sale.

The following are key points for confidentiality in the beginning of the M&A process:

Limiting exposure early on is key. Those sellers that plan on using an M&A advisor should be careful to pick an advisor that can access key decision makers directly. Do not sign with a broker that lists businesses for sale on websites, blast faxes or emails. These approaches are typical for business brokers. The vast majority of responses to business-for-sale advertisements are not serious or qualified. Businesses need to protect exposure to only serious buyers during this process. A broker will place a blind ad to attract interest and prematurely divulge information before appropriate buyer due diligence has been preformed. Typically, an investment banker will vet a potential buyer before contacting them and have the credibility to access C-level executives directly, assuming the strategic route is the preferred strategy. This allows for a frank conversation about the real interest of the potential buyer and how confidentiality will be handled within the buying company.

Identify potential warning signs early in the process. While time consuming, the potential buyer vetting process is critical to protect confidentiality. If asked in a blind call without the appropriate due diligence, most potential strategic and financial buyers will initially express interest in reviewing the sellers selling documents, if only to gain insight into a competitor or industry. While these selling documents are a necessary part of the acquisition process, only those qualified buyers should receive such documents. The vetting process should serve to identify potential buyers business plans, legal structures, competition approvals, and other strategic considerations that could potentially enhance or derail the deal later.

Avoid premature disclosure. As mentioned above, it is necessary to disclose certain information about the sellers business in order to have productive conversations with potential buyers. However, sellers have significant motivation to avoid the premature disclosure of certain information that might do irreputable harm to the business if the transaction does not close or if they do not decide to sell. Failing to manage the release of information or preparing for the inevitable rumors surrounding a deal can result in several unfavorable consequences:

If employees learn their company is looking to sell, they may quit out of fear of the unknown. Disruptions in staff or operations can serve as a deterrent to potential buyers to continue the deal.
Competitors may use the information to undermine your companys standing with clients/customers and other business partners by painting an air of weakness or uncertainty.
If there are negative issues within the selling company that will eventually need to be disclosed to a potential buyer, managing the release and positioning of that information is essential to preventing the derailment of the transaction.

Maintain confidentiality throughout the transaction. Confidentiality does not stop with the introduction of the selling company to one or multiple buyers at the start of the acquisition process. Protection of confidentiality continues through the transaction process all the way through the closing of the potential deal. This requires some give and take from both the buyer and seller. The seller wants to be assured that the transaction will close on the terms agreed to in the letter of intent, and the buyer wants to be assured that they are buying what they were presented during the pre-LOI stages. Protecting confidentiality during this stage of the transaction requires a firm hand on the sellers part where appropriate, but a willingness to compromise once milestones are hit by the potential buyer.

If a transaction is being managed properly, weekly calls between the buyer and seller will take place to update each side on the progress of the transaction. Part of the weekly agenda should be a discussion of confidentiality issues that might develop in the coming week. This reminds the buyer that confidentiality is important to seller and addresses how to proactively handle specific areas of concerns before they occur.

Ensuring confidentiality in the M&A process is key for a successful deal. While deals typically do not suffer from too much discretion, a failure to limit exposure, manage information, and protect information can derail a transaction and have negative consequences for a company. Enlisting the services of an real advisor helps to ensure appropriate confidentiality throughout the transaction.