All posts in May 2019

Iris Announces Senior Promotions Ahead Of Revolutionising Agency Structure

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Bell is named London CEO as Noble and Wright take up global roles

Integrated marketing agency iris has announced three senior promotions as it plans to launch a new structure for its London operation. The current joint managing directors Steve Bell, Sam Noble and Adam Wright will take up the positions of chief executive of iris London, global executive planning director and global program director respectively.

iris London, which has grown at approximately 50% year on year, now employs over 300 people and says that the revised agency model will allow it to deliver integration in a far more client centric way, as the pace of growth, client mix, and scale and diversity of the business continues to increase.

Ian Millner, joint CEO and founder of iris Worldwide said, One of the most common pitfalls of agencies when they grow is that they loose their edge and spirit. This model will ensure that we continue to be as fresh, fast, proactive, valuable, accountable and client focused as we have been from day one.

The new model will consist of five houses that will each service up to five clients, with dedicated teams of creatives, planners and account handlers working under a managing partner and deputy creative director. The structure is aimed at creating better performing, more efficient teams, which behave like small agencies under the framework of a larger infrastructure.

A founding partner of the agency, which launched in 1999, Bell has played an important role in the development and growth of the London office and has been responsible for overseeing iris relationships with the COI, Brown Forman, Network Rail, Shell and Disney among others. He will now be charged with the overall running of iris London overseeing the five houses that have been created as well as responsibility for the creative, cultural and commercial delivery of the agency.

Bell said, iris London has grown from a handful of people to over 300 in just nine years, which is a unique situation in the agency scene. The 5 house structure will make it easier and more enjoyable to do brilliant integrated work by getting closer to our clients from an account handling, strategic and creative perspective.

We are increasingly working with new and existing clients at a strategic and channel neutral level, as brands are looking more closely than ever before at the potential value of integration and the revised agency model will allow us to deliver integration in a far more client centric way, Bell added.

Noble, also a founding partner of the agency, has to date been running the planning department, leading the investment in proprietary insight as well as overseeing a number of significant client relationships. In his new role as global executive planning director he will be responsible for driving the development, management and commercial application of planning and strategy to enhance the effectiveness and quality of iris work. Working across all iris agencies, both disciplines and territories, he will oversee a wide range of areas including consumer insight, account planning, communication planning, data and analytics, segmentation, digital strategy, direct strategy, retail strategy, measurement and evaluation.

Noble said, Brands are looking more closely than ever before at the potential value of integration. As a result, weve been building our strategic capabilities within the agency, including the recent acquisition of management consultancy firm, Concise and start up of a specialist Sponsorship strategy business under the wing of Peter Harris. My appointment is about accelerating this process of putting strategic capability at the heart of the agency and its relationships with our client partners all over the world.

Adam Wright, who joined iris in 2000 and worked on the Sony Ericsson pan-European business before becoming client services director and then joint managing director, will be responsible for spearheading the growth of the network across the globe and will head the imminent launch of a number of new offices across Europe.

For more information please contact:
Avril Canavan, + 44 (0)20 7654 7621 / +44 (0)7946416607
[emailprotected]

About iris Worldwide:

iris Worldwide is an independent, integrated marketing micro-network working across all media and all disciplines. Working with an enviable roster of global clients that include Shell, Sony Ericsson, ING, adidas and Coca Cola, the agency is committed to Media Anything, Idea Everything a creative vision that encompasses iris interpretation of integrated marketing.

iris provides true integration through its group of specialist companies – iris Digital, iris Direct, iris Experience, iris PR, iris Consulting, iris Product and iris Concise.

iris prides itself on two key abilities; seeing the potential and exposing mediocrity. These two objectives have guided the agencys work since conception, combined with a concerted effort to be the best agency their clients have ever worked with, and the only agency that truly talented people want to work for.

In the UK iris has been ranked 7th Nationally by the Sunday Times 100 Best Companies to Work For 2008 and was named Agency of the Year 2008 by the MCCA.

Established in 1999 by Ian Millner and Stewart Shanley, iris has shown considerable development in the last nine years, now employing over 500 people globally. With offices in London, Manchester, New York, LA, Miami, New Delhi, Singapore and Sydney, iris is planning to further expand its independent global micro-network with more offices opening in the near future.

Starting Your Cake Decorating Business From Home

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Are you contemplating opening a cake and cupcake decorating business from home? If so, you are not alone. But as with any type of business strategy, having a dream is actually just the very first part of the process. And dealing with food generally involves considerably extra preparation, health agency standards, and possibly permits that must definitely be established before you actually open your doors for business.

Quite possibly the most overwhelming tasks for many who are attempting to run a birthday cake decorating business from home, or perhaps a simple cupcake home-based business, is usually wading through the actual laws, zoning, as well as licensing standards. It might be disheartening for an individual who may never have done this before! Try not to get worried. There are plenty of individuals who have accomplished this before you, and you can now learn from them.

I’ll share with you suggestions to get you going on the right foot, before you head out and purchase your tools and business cards!

Plan For Success or System

Regardless if you are establishing a cake and cupcake decorating operation from home or any other business, you shouldn’t do a single thing until you have drafted (blank) a business plan or at a minimum an overview of exactly how you are going to operate your organization. For assistance with a business plan, you can easily get in touch with the Small Business Administration for guidance, or buy any number of reference books on the subject. Paula Spencer, that is definitely a well-known cake decorator, has a guide committed especially to the start-up of a cake and cupcake decorating company. This is explained further, in this article.

Have you considered Licensing?

As part of your main plan for success, call up or get on the net with your Town or City, and mention that you’re looking into running a cake and cupcake decorating small business. Explain if you are planning to utilize your kitchen, or if you’re planning on renting cooking space. Find out just what exactly you should do, along with exactly what legal requirements you need to comply with.

Just about every state government or community is unique, making it absolutely essential to get started off on the right foot. All of the online resources pointed out down the page will help you create a strategy of how to continue.

Is my kitchen sufficient enough?

One particular problem most of us experience is a lack of an industrial style kitchen area. If this sounds like your own greatest hurdle, here is a really imaginative suggestion that a good many others have used! Many neighborhoods have churches as well as other groups that already have industrial kitchen areas in place.

It is easy to check with the administrators connected with any of these kinds of agencies if perhaps you can use the kitchens part-time in exchange for perhaps a donation (possibly even a donation of one of your personal works of art for their special occasions!) or simply a set price.

You may be surprised at how receptive one or more of these venues can turn out to be!

Once you know that you’ll be able to legally open up your home business and have your mandatory permits in place, here are several practical ideas to get you going without having to break your budget.

Begin with small projects.

If you presently have a little cake and cupcake decorating experience behind you, you most likely have at the very least some fundamental cake and cupcake decorating equipment.

Unless your small business master plan permits for a few larger expenditures, start off small and build a little revenue before you purchase a ton of supplies. The information further down can really help guide you in the fundamentals that you really need prior to opening your doors.

Here are several ways you can check out The following are some ways you can check out the waters quite affordably.

Why not notify and youth organizations that you are offering to make cake pops or cakes for celebrations or other activities.

You can advertise a theme party; one example is, you could bring unfrosted Bake Pops(TM) or small cakes, and keep an eye on the kids in dipping the Bake Pops in a topping. Or even offer a “cupcake bar” where the children order the specific flavor of icing they want on their own treats. If they’re old enough and if you have sufficient ability to watch them, they can frost and decorate their very own cake pops.

With some ingenuity, you will soon make a name for yourself as a dependable cake decorating professional without spending too much start-up money. You will need to know the best way to price your cakes, how to write contracts and prepare orders, and how to determine the size cake you will need for the job. Never fear! There are formulas available that will teach you this information. Take your passion and creativity to the next level and begin earning money from home as a cake decorator!

Develop Hotel Management Strategy Map To Visualize Goals

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What is a strategy map? Is it just a nice presentation demonstrating company goals? Well, some top managers and business owners think so. In fact, this is not true as an effective strategy map shows both goals and ways to achieve these goals. Besides, some strategy maps are very difficult to understand since they contain complex terms and formulas from strategic management theory. An effective strategy map must be easy to understand even for a person without even elementary knowledge of strategic planning. Such a person should see goals and how these goals will be reached. All the rest is unnecessary. An effective strategy map and shows cause and effect ties between goals and measures. For example, if a strategy map contains just one goal of making much money and no ways to implement it this will be a useless document. At the same time, if such a strategy map demonstrates how this goal will be implemented and what needs to be done in several stages, this strategy map can be considered effective. In
this article well talk about hotel management strategy maps.

First and foremost a hotel should develop comprehensive and realistic strategy. It means that strategic goals have to be ambitious and achievable at the same time. On top of that, making a lot of money can be hardly called a strategic goal. A strategy is about future vision, and hotel industry is not an exception here. Thus, a good example of strategic goal would be gaining particular percentage of market share, improve and loyalty of existing customers and attraction of new ones, improving hotel business image and recognition throughout the world and of course increasing profits. Of an effective hotel management strategy map will show what needs to be done to achieve these goals. Balanced Scorecard is perhaps the best tool to design strategy maps that demonstrate cause and effect ties.

All financial goals can be implemented if some improvements are performed in other spheres. As known, Balanced Scorecard consists of four categories which are interrelated: financial, customer, internal business processes, learning and growth. A hotel strategy map will show cause and effect ties between all categories and key performance indicators that each category contains. For instance, in order to increase revenue (financial), it is necessary to attract new customers (customer) which is possible on lee through introduction of new services and improvement of internal procedures (internal business processes) while this is only achievable through improvement of personnel professional level (learning and growth). This simple example demonstrates cause and effect ties between Balanced Scorecard categories and key performance indicators. For example such key performance indicator as customer loyalty directly affects revenue growth since loyal and satisfied customers are more likely to stay and the same ho
tel again. Thus, the hotel strategy works in the long term which contributes to competitive advantage in the market. It needs saying that Balanced Scorecard will perfectly work and the hotel will improve its performance only if improvements in the four categories are achieved. This means that the hotel should be ready for changes.

Ardyss International Review

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Lately I have been working with a lot of Ardyss International Representative or Independent Advisors (IAs). Ardyss International has been gaining popularity lately because of the unique product they provide.

The Products

Ardyss International has three key product lines: Reshaping, Le’vive Juice, and Skin Care.

Reshaping- Ardyss reshaping garments where designed by an Orthopedic Surgeon to provide structure to the body to suck in unwanted bulges and slim down the wearer. The flag ship product, Body Magic is not a girdle. The Body Magic garment was designed to slim the wearer down by reshaping the buttocks, lifting the breasts, straightening the back and reshaping the legs if worn on a regular basis. Ardyss garments are for both men and women.

Le’vive Juice- This juice has a mixture of 5 fruits: Acai, Noni, Goji, Mangosteen, and Pomegranate. These 5 main ingredients are high in anti-oxidants. These juices are good for weight loss, anti-aging, sleep disorders and all-around good health.

Skin Care- Ardyss has 6 key products for skin care: Anhydrous Restoration, Longevity Regenerator, Rapid Exfoliating Cleanser, Resurfacing Wrinkle Toner, Triple Derma, and Unwrinkle Serum. Ardyss skin care products are manufactured by the same company that makes Estee Lauder products.

The Company

The Diaz De Leon Family started Ardyss International in 1989 in Mexico with a new concept of corsetry. The company opened their offices in Guadalajara, Mexico in 1990. Manufacturing reshaping garments began on October 1990. Through years of process of research and development, Ardyss has developed a product line called Body Magic body Reshaper garments. In May of 2007, Ardyss moved their corporate headquarters to Las Vegas, Nevada and started marketing their products through network marketing. Currently, Ardyss International does business in the Dominican Republic, Venezuela, Puerto Rico, Mexico, Canada, and the United States.

The Business Opportunity

The Entry costs are very low. You can join Ardyss and become a member in three ways: $30 membership fee, $150 autoship fee, or $299 power pack fee. (Not including tax and shipping costs)
The first income stream in Ardyss International is Retail. You can make 40% retailing products.

The second way income stream is the Express Bonus. If an Independent Advisor enrolls an new Independent Advisor and places an order up to $300 in value points, the enrollee will earn 20% or 30% (autoship qualified) on the value points. This is a first order bonus only.

Ardyss International’s Compensation plan is a Unilevel Plan that pays out 8 compressed levels deep. No more than 40% of volume payout can come from 1 leg in the Unilevel plan. Three legs will be needed to receive full payout due to the 40% rule. Independent Advisors are paid on the depth of the level based on if they are qualified at a particular level. Coordinators are paid 5% through two levels if the Independent Advisor is maintaining $150 in Personal Qualified Points or $100 in Personal Qualified Points Autoship. An Independent Advisor had to accumulate 700 group qualification points (group volume) to become a Coordinator. There are more positions that follow a Coordinator and qualifications to meet those positions:

Supervisor (paid 3 levels)
Manager A (paid 4 levels)
Manager B (Entitled to receive a Generator Bonus)
Director (paid 5 levels)
President (paid 6 levels)
Executive (paid 7 levels)
Diamond (paid 8 levels)
Platinum (other Bonuses)

There are more bonuses that Independent Advisors make like Generator Bonus, Rank Bonus, Car Bonus, and Presidential Pool that are available when the Independent Advisor achieves certain qualifications.

Ardyss has a strong foundation to build wealth and allow a person to make a good living building their business. Ardyss is an established company that will be around for a long time yet new enough for the average to build a serious business due to the momentum stage. Bottom line is Ardyss is a great company.

Marketing

Ardyss along with other network marketing companies do have marketing materials and tools to help Independent Advisors to market their business. The Problem is that the majority of Ardyss independent Advisors and other Network Marketers in other companies have not been taught how to market. The majority of network marketers are taught to make a list of family and friends and go after their warm market.

The problem with your warm market is that they are not your target market. If you sold cigars then your target market would be people who buy cigars. If you sold hockey sticks then your target market would be people who play hockey. Ardyss International Representatives need to learn how to target other people that have an interest in your product and business. Network marketers need to learn how to find these people.

Ardyss International Representatives will need to sponsor a lot of people to make a solid living.
They best way contact your target market is through the internet. They best way to capture your target market is by driving traffic to a web page using Attraction Marketing. With the right marketing system and some work, you could be getting 30 or more highly targeted leads to grow your Ardyss Business.

Marketing your business using Funded Proposal is the best way to go. Funded Proposal is a strategy that pays for your marketing. How much money do you make from people look at your business, but don’t join? Well with Funded Proposal strategy you are able to make money from people who do not join your business using affiliate programs. The fact is 95% will not join your business. If you’re a serious about being successful in Ardyss or any other network marketing company then you need to learn a system that teaches marketing and funded proposal strategies.

My conclusion is Ardyss International has great products, a lucrative compensation plan, and momentum. Ardyss International Representatives will be rewarded generously and will have a foundation to build an organization.

Russian Market Space Entry Principles Growth

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Russian Market Entry Strategy / Russian Business Development Strategy Implementation Package offered by Independent Consulting Group may include:

1. Supporting the Customer in fulfilling the Action Plan of Russian Market Entry Strategy / Russian Business Development Strategy.

2. Rendering assistance in organizing and implementing ongoing control activities for the top management of the Company including monitoring of the Russian Market Entry Strategy / Russian Business Development Strategy implementation process both at the corporate and at business units levels (with due specifications) basing upon the approved criteria and methods of strategic targets, goals and key performance indicators evaluation.

3. Developing and implementing management reporting system for the Company owners.

4. Identifying potential problems and risks associated with Russian Market Entry Strategy / Russian Business Development Strategy implementation, preparing an appropriate risk management framework.

5. Identifying the Target Clients/Partners need in extra products/services of the Customer.
6. Providing other strategic consulting services as agreed by the Parties.

7. Current business development services including:

Conducting selected Russian market research surveys (oil&gas, energy, IT, banking, insurance, etc.) aimed at identification of potential partners and the Target Clients for the Customer (Target Clients means Russian and/or foreign companies potentially interested in the Customers products/services and regarded by the Customer as existing or prospective clients).

Preparing the List of the Target Clients and agreeing it with the Customer.

Managing the Customers relations with the Target Clients/Partners.

Identifying potential projects and products to be marketed to the Target Clients.

Working-out sales plan of the Customers products/services marketed to the Target Clients and carrying out activities related to its implementation.

Probing into the Target Clients development plans of core businesses and internal business processes aimed at identifying prospective joint projects, including their potential characteristics (scope, terms, expected results, potential risks, etc.).

Organizing and holding meetings and negotiations with the Target Clients on the issues of development of the Customers business in Russia aimed at achieving the Customers strategic goals and objectives

Taking part on behalf of the Customer in marketing events, including conferences, exhibitions, presentations, seminars, etc.

Monitoring perception by the Target Clients of the Customers strategic initiatives and marketing efforts of the Customer.

Power mapping Independent Consulting Group identifies official and behind-the-scenes powers and decision-makers and assists the Customer in establishing and maintaining effective communications with its Russian partners throughout Russia, its regions, certain industrial sectors of interest to the Customer, and in the Target Clients organizations.

Drafting legal documentation within the framework of development of the Customers business with the Target Clients (carrying out linguistic analysis and working out appropriate recommendations).

Preparing reference information, analysis data, and presentation materials on strategic projects implemented under the Entry Market or Business Strategy of the Customer.

Preparing activities aimed at agreement of legal and other business development-related documents at the Target Clients organizations and involvement in these activities.

Screening for potential partners, building up alliances/consortiums with them, working out recommendations on involvement into such partnerships for promoting development of the Customers business with the Target Clients.