All posts in April 2019

Apparel Website – Latest Strategy To Promote Your Brand Online

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Having a website of own can be an added advantage to your business. Unlike the traditional print media where it is much more expensive venture for small size ad. Having a website of your own can prove beneficial whereby regular updates and feeds can be made available to people anytime, anywhere.

A website is an online identity of a company or of an individual involved in Internet Marketing. The task associated with the website is to represent a company, sell companys name, attract more visitors, generate more business leads, promote more sale of companys products and services and ultimately, help to gain more return on investment.

In this era of advanced technology, electronic commerce have highly dominated the marketing practice, and due to easy availability and affordability of the Internet, people are running after it and making huge profit at the comfort of their home.

As a serious online business person, what is important for your business is, to prepare a website that is well designed, attractive, easy to navigate, highly usable, good content, full of relevant information, enough functionalities and are capable of retaining visitors for long and make them come back again.

We know, Web is the visual interface and what people look on the Web will be manipulated and interpreted into their mind and perception. So being a website designer and programmer, you must be careful about the use of color effects, lights, visual effects, positioning and size of contents and use of search engine friendly technology, so that people must remember your website name first and search you first on the Web.

To achieve all the above mentioned strategies, your website building needs a professional touch from qualified website designers and developers who can put their best acquired knowledge and experience to make a suitable portal that can turn each visitors into potential buyers.

Customers, audience world wide will be able to witness your range of products and variety of collections. It is cost effective and the reach of website is almost everywhere.

E- Commerce facility offering online ordering can save your customers time and your administration cost. You can offer your customer more personalized experience by creating more tailored area on your site just for the use by the particular customer. Like ladies apparel section or infant clothing section.

Unlike traditional media of advertising the website is interactive, time-saver, has a wider reach and can act as a good one to one marketing tool.

Having a website is synonym of branding yourself, your product and services. You create a name, an image with the launch of a website. The website has its own innumerable advantage. In this todays new world of Internet age when everyone is connected through web. It is much wiser to go online.

Established and well known apparel brand have long realized the effective reach of website. One can also go online and open up an online apparel store. For this you dont even have to rent a show room. You only have to own a website whereby your collection can be displayed so that customers can go through it and place an order online. It is another new form of business where you can have your customer even outside the country.

Internet is the new buzz word and having ones own website can boost your business strategy and objective.

Business Strategy – Barriers to Entry

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Starting a new business? Introducing a new product or service to your current business? Before embarking on either, strategic consideration should be given to potential barriers of entry to the market – and how you will position yourself and develop a competitive strategy to overcome them. Porter’s 5 forces model of industry analysis is an excellent tool that could help you decide on strategy and ascertain whether your business may achieve success and profitability in a particular industry. >

Potential barriers to entry to be considered include:
Capital Expenditure
Brand Loyalty
Cost Advantages

Capital Expenditure can scupper businesses before they even start. Do you have the capital necessary to penetrate your industry of choice? The size and scope of your business will play its part here. How much will it cost in start up expenses, e.g. equipment, premises, distribution, etc.? If you are entering a low barrier industry, such as setting up an after-school activity, capital expenditure will be minimal. Setting up a bus company on the other hand, would be considered a high barrier to entry as a great deal of capital expenditure will be required to buy buses, employ drivers, mechanics and other staff members, the cost of buying an operating licence, and so forth.

Brand Loyalty can make it very difficult to penetrate established industries even if you consider your product or service to be superior to that already offered in the market. However, customers can be extremely loyal to their favourite brand. They may need a great deal of persuasion to even try your product never mind abandon their favourite tried and trusted one. Marketing costs could prove expensive!

Cost Advantages of large businesses can help sustain their competitive advantage in the industry. Capable of mass production and/or providing services to a huge client base,they can easily undercut new businesses by lowering their prices, thus effectively thwarting potential new entries to the industry. New businesses are deterred because they have little hope of being profitable trying to match or beat these lower prices. Could you afford to enter into a price war with the bigger players? Remember, they will in all probability have the resources and the capacity to absorb any short term losses they might incur until you can no longer compete.

When considering your business potential and strategy, bear in mind that -Barriers to Entry’ is just one of Porter’s 5 forces of industry analysis and should not be considered in isolation from the others: competitive rivalry, supplier power, buyer power, and threat of substitutes.