All posts in May 2018

Link Pyramids – Are They An Effective Link Building Strategy

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When most people hear about link pyramids they immediately start to wonder if using them will be a good or bad way to promote their websites. Should they worry and are link pyramids an effective link building strategy?

Before going any further, it’s important to point out that link pyramids should only be built by a team of professionals, or at very least an extremely competent link building individual, in order to achieve the best results. Website promotion can be an extremely successful venture, especially if you have a team with the know-how and experience to do the job correctly.

Let’s take a brief look at link pyramids. There is no doubt that you have heard that it’s a good idea to get back links to your site. Links can provide traffic that your site needs in order to yield a higher revenue. Google looks at the links with the highest authority and will not give much value to weaker links that come from blog comments; forum posts; article directories and so on. By using a pyramid linking structure appropriately all the links will benefit your site, whether they are stronger or weaker. This is why a link pyramid is a good investment in time and effort.

When it comes to SEO or website promotion, you must have a bit of everything in a way that is well-organized to deliver results and pyramids can be used to provide this mixed bag of links that the search engines love.

Pyramids can be created to any number of levels but a three or four level pyramid is quite common and here is how one would be constructed:

The bottom level, or level 4, will be the largest part of the pyramid and comprises of, what are called, the base links. This section will generally include links coming from niche websites; social bookmarking sites; blog comments and so on. These are the easiest links to obtain, particularly if you take some time to check out the blogs and forums and include your links in signature boxes. These links will point to those in Level 3.Next, you will have the mid-range area, level 3, which consists of more serious links that will come from the sites with higher authority. For this section, you can include sales letter websites or the sites that use your articles. A few website owners might select articles that you have in EzineArticles directory, for example, because it is highly relevant to their website and then they post this article to their site with your permission. The visitors to that website will see your article and can then decide to click the link that will redirect them to your site. Google regard those as mid-range links because they will have a better authority than the ones at the lowest level of the pyramid. These links will point to those in Level 2.Finally, you have the core of the link pyramids, level 2, where you will have the links with excellent quality. When you are doing link building, these will be the hardest ones to obtain so they have the smallest number. However, these are the most important links to carry out effective search engine optimization methods. These authoritative links will point directly to your site.
In general, this type of linking pyramid will be similar to a chain reaction where you will need all the steps to build an effective SEO campaign for your business.

Mlm Advertising What Never To Do First!

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Never Advertise Your MLM!

So, your first question has to be, Then how can I find new MLM prospects if I dont do MLM advertising.

Think about the nature of the MLM prospects you need to attract. Many of those who are laying in wait out there are fully inexperienced. The offer on the fluorescent green, MLM advertising, postcard appeals to them so they sign up. But, they have no idea about what they are getting into. They have no idea how to do effective MLM advertising maybe send out a gazillion postcards like the one they received. Shy away from such MLM prospects because the vast majority of them will fail and, therefore, so will you. Your business is only as strong as the quality of those you have marketing for you (in your down line). They need to be at least somewhat knowledgeable MLM prospects right from the beginning. (If they arent, you can, of course, train them.)

What sort of MLM prospect should you be seeking? Make your MLM advertising available to those who have had at least enough success to be willing to keep trying. This kind of MLM prospect is the one who understands that success or failure depends on the quality of the MLM advertising strategy employed. In other words, the valuable MLM prospect asks, How can I improve my MLM advertising? What sort of MLM advertising should I be doing? Where should I place my MLM advertising? How do I obtain or write super-effective MLM advertising copy?

The secret is for you to have fantastic answers ready when MLM prospects ask those questions. The best MLM prospects are, then, those who understand that the first step is knowing how to market how to craft and place reliably effective MLM advertising. They understand it is not so much the MLM offer itself (vitamins, groceries, or whatever) that is important, as it is the marketing strategy behind the program.

The successful leaders in MLM are those who have first mastered marketing techniques. In carnival lingo, the good hawker (salesman) can sell anything. Learn the proven marketing strategies first. Provide a superior marketing system to your MLM prospects. Nurture those MLM prospects who demonstrate an eagerness to learn. Only then make your MLM advertising offer. Your success will follow.

You are beginning to understand the concept hawked in the title of this article, Never Advertise Your MLM. A better statement would be, Never first approach your MLM prospects with your MLM. Always lead with free information about how to do successful MLM advertising. It weeds out those who wish to operate on hope, luck, and little actual effort on their part, and attracts those who are willing to do the work sweat the sweat. If you are familiar with working an MLM operation you understand how devastating just one slacker in your downline can be to your over-all effort.

Bottom line: Always lead with the strategy, the How to Reel in MLM Prospects. Do this by offering free training in articles, like this one for example, and in your blog or website. Once an MLM prospect understand that you know what youre doing and that you are eager to help him learn what he needs to know, you will have a loyal follower. When it comes time to make your MLM offer, he will be eager to learn about it because he already trusts and respects you and because he has gained confidence from your training that he can be successful.