A Study on Marketing Strategy of Banking Industry in India-Allahabad Bank

The Oldest Joint Stock Bank of the Country, Allahabad Bank was founded in April 24th of the year 1865 at the confluence city of Allahabad by a group of Europeans. At that occasion Organized Industry, Trade and Banking started taking shape in India. Thus, the History of the Bank spread over three Centuries – namely Nineteenth, Twentieth and Twenty-First. As a leading public sector commercial banks in India, Allahabad Bank offering banking products and services to corporate and commercial customers and retail customers. The Bank particularly focuses on the retail banking while serving all sectors of the Indian economy. Bank’s operations for corporate and commercial customers cater to large corporate customers as well as to small and middle market businesses and Government entities. Corporate and commercial products include Term Loans, Bill Discounting, Export Credit and other business credit and financing products. Also the bank offers a wide range of retail products including Home Loans, Personal Loans and Automobile Loans as well as Debit Cards. In addition, specialised products and services to the agricultural sector also one of entity of the bank. All the above products and services of the bank offered through extensive branch network, extension counters, ATMs, phone banking and the Internet. This article will be helpful in writing Project Report on Marketing.In Twentieth Century, The Bank became a part of P & O Banking Corporation’s group with a bid price of Rs.436 per share in 1920. The Head Office of the Bank was shifted to Calcutta on business considerations during the year of 1923. The Bank crossed its century year in 1965. In July 19th of the year 1969, Allahabad Bank was nationalized (with 151Branches – Rs.119 crores of Deposits and Rs.82 crores of Advances) along with 13 other banks. United Industrial Bank Ltd was merged with the bank in October of the year1989. The Bank made a foray into merchant banking activity in 1984 and subsequently instituted AllBank Finance Ltd as a wholly owned subsidiary for Merchant Banking in the year of 1991. The Official Language Implementation Committee of Calcutta awarded the Rajbhasha Shield to the Bank as Second Prize for its best performance for the year 1991. During the year 1995, The Bank had entered into an MOU with the Small Industries Development Bank of India (SIDBI) for financing small-scale industrial units. In 1996, The Bank had set up Information Technology Centre to provide in-depth computer training to Officers at Calcutta and Lucknow. Consequent to the SEBI Rules and Regulation the company surrendered its merchant banking registration in 1998 and got it registered as a Non Banking Financial Company (NBFC) with Reserve Bank of India (RBI). In the same year of 1998, the bank had received permission from the RBI for gold trading. Allahabad Bank has entered into an arrangement, informally though, with IDBI and ICICI in regard to funding of infrastructure projects. During the year 1999, Allahabad Bank has launched two new schemes to increase the pace of credit off take and in the same period TATA Consultancy Services (TCS) has entered into a contract with Bank for implementing the Integrated Standard Banking System (ISBS), a branch mechanisation package at 60 branches. The Bank bagged three major core sector clients, namely the National Thermal Power Corporation (NTPC), Power Grid Corporation and Indian Railway Finance Corporation Ltd (IRFC). This report shows that Allahabad Bank has performed well which is reflected in its Ratio Analysis Reports In Twenty-First Century, Allahabad Bank has launched its new personal loan scheme for pensioners in the year of 2001. As at October of the year 2002, the bank came out with Initial Public Offer (IPO) of 10 crores share of face value Rs.10 each, reducing Government shareholding to 71.16% and in the same year 2002, Allahabad has tied up with National Institute of Banking Management, Crisil and Earnst & Young for development of HRM, risk Management and general business strategy. The Bank has seized the commercial assets of the Guarantors of Ramolene Fabrics (P) Ltd in 2003 at Mumbai and signed a Memorandum of Understanding (MoU) with Corporation Bank for mutual sharing of their ATM Network. The Bank has entered into an MOU in the year of 2004 with the Export Credit Guarantee Corporation of India (ECGC) for distribution of their products to the exporters. UTI Mutual Fund and Allahabad Bank on April 5, 2004 announced a strategic tie-up for distribution of UTI MF schemes. During April of the year 2005, the bank made Follow on Public Offer (FPO) of 10 crores equity shares of face value Rs.10 each with a premium of Rs.72, reducing Government shareholding to 55.23%. The Bank has signed MoU with Mahindra Gujarat Tractor Ltd in the identical year 2005 for financing Hindustan brand tractor under special finance scheme. Allahabad Bank transcended beyond the National Boundary, Allahabad bank had opened a representative office at Shenzen, China in June 2006. In October of the same year 2006, the bank rolled out its first branch under Core Banking Services (CBS). During February of the year 2007, The Bank opened its first overseas branch at Hong Kong. During the calendar year of 2007, 100 more branches opened throughout the country, the total number of branches were stirred from 2042 to 2142 of which rural are 983 (46%), semi-urban 402 (19%), urban 450 (21%) and metropolitan 307 (14%). There is no doubt that reading Banking Industry Reports is essential for knowing the history of a bank. Allahabad Bank has opened its 2154th branch in at Pudukkottai, Tamil Nadu during March of the year 2008. The Bank has 211 ATM’s and Card members can now have access at over 16500 ATM’s all across the country under National Financial Switch. One of the premier nationalised banks of the country, Allahabad Bank has commenced the process of implementing the Agricultural Debt Waiver and Debt Relief Scheme-2008 in June of the year 2008. The Bank has improved its performance and established its visibility and strong presence in the market. The Bank is steadily moving at a faster pace to consolidate its position in the coming days introducing extensive computerization to ensure the state-of-the-art service comfort for its customers. The Bank has already in hand 116 authorizations for opening of new branches. Bank’s plan is to expand in areas where the Bank’s presence is not very much visible now and where business potentiality is good.

Why Sun Tzu Strategy Of War Is Applicable In Today’s World

The book The Art of war written by the Chinese military Sun Tzu is one of the most famous book of war. This war book was written by Sun Tzu after winning the years of battle for the control of China. Most of the military readers found a holistic approach on Sun Tzu strategy of war. In this book, he explained the strategy required to win a war. Soldiers and politician are inspired by this in achieving victory. People all over the world and a number of growing business organization are applying Sun Tzu’s Art of war strategies in life, business, politics and worldwide.

There are six principles of Sun Tzu war strategy. They are as follows:

1. The first principle is winning all without fighting that is achieving the objective without destroying it. This principle has able the ruler of the states-nations to create a stable environment for peaceful survival, become stable, expand, dominate their neighbors, and ultimately prosper for hundreds of years.

2. The second principle is avoiding strength, attack weakness means striking where the enemy is most vulnerable. This principle discuss on how to win All-under-Heaven intact.

3. The third principle is Deception and Foreknowledge means Winning the Information War. This principle discusses Speed needed in war. Take advantage of the enemy’s unpreparedness; travelling unexpected routes and strike where no precautions has taken. Speed is the essence of war.

4. The fourth principle is Speed and Preparation that is Moving Swiftly to Overcome Resistance. Wise and careful planning are the only solution to defeat the enemy easily. Different tactics should be used to deceive the enemy.

5. The fifth principle is Shaping the Enemy and Preparing the Battlefield. A battle field can be prepared after shaping the enemy.

6. The sixth principle is Character-Based Leadership. Leading by Example.

Sun Tzu strategy of war created the most enduring umpire in the history of China. When this classic book was translated for westerners, a significant impact has been brought to the western leaders on how to conquer the nations. The success of war strategy knowledge was soon spread to the ancient military leaders and gradually to present world in business and politics. The war strategies of Sun Tzu is quite helpful in achieving the aim and objectives of life. People who read this classic book have influence lots. The inspired people have applied the strategy in real life and have been able to built the largest, successful and powerful company of the world.

Test 000-781 Pureflex Technical Support V1

The IBM Certified Professional – PureFlex Technical Support V1 analyze the IT facilities and understands the client’s company environment to make sure the style and execution of appropriate alternatives. This personal executes specifications analysis, techniques architecture/design, and planning/installation.

Additionally, he or she provides ongoing support to make sure the client is functional and that technical specifications are continually resolved.

Exam Details

This 000-781: PureFlex Technical Support V1 specialist has an in-depth knowing of the marketing gadgets and typically experienced previous marketing gadgets necessary to style and implement marketing alternatives for customers. This personal knows the hardware components and functions. This specialist has a knowing of the abilities and benefits associated with different hosts and storage space. This professional is knowledgeable in key concepts relevant to marketing techniques control.

The potential audience for this 000-781 qualification includes IBM Business Partners and IBM workers who provide technical support for IBM Program Social media alternatives on a daily experience to deal with basis. The qualification is open to anyone who feels they have the abilities required.

However, it may be appropriate for individuals operating in client related Program Social media technical revenue tasks, such as IBM workers operating in Field Technical Sales Support and for Techline.

The PureFlex Technical expert will have encounter with the PureFlex family and hands on encounter in client surroundings, buying behavior and alternatives. At least 3 months is recommended. At least one year encounter in one of these areas: hosts, storage, marketing or techniques control.
Exam Objectives

Assess Client Environment

1.Evaluate and papers present customer atmosphere (i.e. equipment, application, staff utilization, fulfillment, need for change and growth) such as power, network, storage space, SAN, back up, and holder space

2.Describe PureFlex family, features, structural advantages appropriate to customer atmosphere and plans. Comparison with present customer atmosphere and aggressive promotions at a stage constant with the client viewers.

3.Competitive products and issues
4.Solve customer company problems using tools, methods, sources and processes

Develop Solution

1.Describe virtualization and associate with customer specifications such as PowerVM, VMware, XEN, and HyperV. Talk about options and recommend customer.

2.Describe marketing principles and apply to customer specifications, such as changing current systems. Explain gadgets, and common implementations. Perform primary design, primary incorporation, and restricted execution. Relate exclusive marketing to physical marketing.

3.Describe Storage Subsystems, strategy execution, and guide set up. Relate IBM storage space promotions with typically experienced aggressive and past IBM gadgets. Advise customers which IBM Storage alternatives best meet their specifications.
4.Discuss systems management

5.Discuss PureFlex promotions Analyze languages: English

Create Solution

1.Create a precise remedy such as components, application, and services based upon the needs and goals of the client.
2.Identify areas of risk related to the execution strategy. Talk about these with the client, Business Associate, the IBM team, and other appropriate events.

3.Create an execution strategy with the client considering

It is suggested that no matter what the stage of experience, all applicants should evaluate their skills by studying properly through the goals of check 000-781, evaluate any learning breaks, and use the training sources provided to properly get ready.

marketing strategy advancement and

Social media advertising is a part of Digital Marketing and one of the major social networks activity for businesses is that of making use of facebook for advertising. One of the things that companies are recommended to do is to include a link to their business Facebook page or a ‘like’ button with a Facebook prey on the business’s blog or internet site. You can easily find HTML codes for these in the settings of your Facebook profile. This will allow your site visitors to ‘such as’ your web page and sign up for your blog posts without having to look you up on Facebook./p>

Another point thar a company ought to do is to have a disclose tab on its Facebook web page: only good friends or followers will certainly have the ability to view it. Urge folks to ‘like’ the firm’s r page so they could have accessibility to this distinct material. You could for instance uncover a special coupon code to the Facebook users who have ‘liked’ your web page.

Before starting a social networks advertising project you ought to think about buying quick guides or employing a digital advertising and marketing approach consultant such as Stephen C Campbell to lead your business in the best direction. A guide includes details about the leading social media sites. It will offer you all that you require to understand from the fundamentals of establishing a page to strategies to enhancing website traffic.

Do not fail to remember to discuss material as well. Social networking is not only about posting your updates. You ought to most likely not discuss anything that looks also individual, since you would like to keep your partnership with your buddies as expert as possible. If you view a post connected to your industry, provide your input.

While you could find some issues that just weren’t covered in this post, you now have a basic idea of effective social networks marketing. Because social media constantly modifications and evolves, you need to have the ability to adjust to them. Usage every tool you could to get and keep a big audience.

If you are involved in running or marketing a company after that you might well be worried regarding certain components of your company such as how to develop a market segmentation strategy as well as other facets of the business. Of program in today’s innovation allowed globe digital marketing strategy development will be high up on the plan as companies are obliged to use the internet as an advertising and marketing stations to get in touch with clients. Stephen C Campbell is a worldwide business strategy executive, his web site goes to www.StephenCCampbell.com and provides an entire host of company technique and digital marketing advice and instructions. For write-ups and recommendations on exactly how you could utilize business method excellence and digital strategies to enhance your business, you are advise to check out www.StephenCCampbell.com.

Personal Development Plan Template 5-step Personal Action Plan

A good personal development plan template includes five steps that guide you to take action. When included, these five steps can make your personal action plan simple, yet effective.

In fact, keeping your personal development strategy simple is important when seeking a good template. Why is this important? Because when learning how to write a personal development plan (also referred to as a PD Plan), it is easy to get “analysis paralysis” if your example personal development plan is too complicated.

If you aren’t familiar with the term, “analysis paralysis,” it’s where you are so caught up in your head, that you just keep spinning thoughts around inside without taking any action.

What we want to do here is to identify the five key components to making a simple personal growth plan. These five steps, while they may seem overly simplified, are the core to any plan, whether it is a personal leadership development plan, personal professional development plan or a personal action plan.

So, when you are looking for a good template, the simpler you make it, the faster you can “get down to business” and take action.

So, what are these five key parts your PD planning?

1. Identify goals
2. Prioritize goals
3. Action steps
4. Time line for first action
5. What if I do nothing?

IDENTIFY GOALS: When you start your personal growth plan, of course you’ll want to identify what you want to accomplish. However, here’s where many people make their first mistake by not identifying goals that are truly what they desire or are realistic enough to achieve. Be sure that your goals are what you truly desire at a deep, core level of your being.

PRIORITIZE GOALS: Once you find goals that are “what you want” and not “want someone else wants for you,” and these goals are realistic, there are certain steps to prioritizing these goals using something called, “reverse goal setting.” This is exactly what it sounds like where you take your “end goal” and work backwards writing down each step it took to get there. Like you are walking your goal backwards.

ACTION STEPS: Once you’ve done your reverse goal setting and have a step-by-step map for your personal development strategy, an important part of your PD planning is to find a way to turn these “bread crumbs” you’ve identified as a sequence of goals into a personal action plan. To do this, simply ask yourself, “What can I do today on ‘bread crumb number 1’ to take action?”

TIME LINE FOR ACTION: Any example personal development plan will tell you that you must set out a time line for action. What you want to do is to create daily, weekly, monthly and yearly goals for yourself so you stay on track. Be sure with this part of your personal development strategy to keep it realistic with everything else you spend time on in your life.

WHAT IF I DO NOTHING? When you want to develop a personal development plan, it’s easy to be very motivated in the beginning. Your enthusiasm is ample to help you learn how to write a personal development plan and about the various parts of PD planning. After awhile, however, it is easy to set your personal action plan or personal growth plan aside, so one question you’ll want to keep in front of you for motivation is, “What if I do nothing?” This one question can keep you going through the myriad of tasks of putting your template into action.

While finding a good personal development plan template or personal development plan sample isn’t easy at first, using these five steps in learning how to write a personal development plan can get you started. Then you can turn your personal action plan into action, rather than spinning thoughts around and around “thinking” about taking action because your plan is too complicated.